Chapter 13. Content Optimization and Competitive Analysis
In this chapter, we will focus on a set of techniques that will help you optimize your content and develop a certain attitude and pattern of thinking about optimization. You will learn how to take your data out of the analytics tool and even enhance it with third-party data.
Chapter Contents Using the Long Tail for Keyword Optimization Using the Long Tail for Content Optimization Determining the Width of Your Internal Search Query Box Optimizing Content for Search- and Navigation-Dominant Visitors Using Competitive Intelligence
Using the Long Tail for Keyword Optimization
The term "long tail" was originally coined by Wired's Chris Anderson. The long tail is derived from traditional power laws and ...