© Charles Waghmare 2018
Charles WaghmareYammerhttps://doi.org/10.1007/978-1-4842-3796-0_4

4. Run Campaigns Using Yammer

Charles Waghmare1 
(1)
Mumbai, Maharashtra, India
 

Now that you are trained in Yammer community-management and user-engagement techniques, the time has come to implement them. In this chapter, you will get an idea of how you can run a campaign on Yammer, what the different techniques are to execute such a campaign, and the benefits of running a campaign on Yammer. Finally, in the last part of the chapter, you will find some innovative ways of using Yammer.

Today, whenever a company launches their products, services, or even when they acquire a new company, these achievements are communicated internally to employees or externally to ...

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