Now that you have learned the techniques of user engagement, it is time to think about how successful they are by measuring them with some tangible parameters. In the past, we never tried measuring the business value of systems such as intranet and email, but we require them on a daily basis to support our business. In this chapter, we will explore the ways in which we can demonstrate the business value of Yammer and measure user engagement.
During my professional life as a Yammer community manager, I was asked to demonstrate the business value of Yammer by determining ...
