Some of the Many Reasons Why People Say NO
NO perceived need
NO perceived benefits
NO clear understanding
NO time or resources to “experiment”
NO involvement in the idea
NO credibility for the person with the idea
NO history of success for similar ideas
NO perceived flexibility
NO perceived freedom to fail
NO authority on the part of the decision maker
What are some other reasons you can think of?
Pick the top three reasons for NO that you encounter most frequently, and mark them with an X. As you read on, you can strategize about ways to start shifting some of those NOs into YESes.