Acknowledgments . . .Thanks to Those Who Say YES

Many people must say YES for a book to be successfully published. First, the authors must say YES to commit to the project. The editor and publisher must say YES to bring the book into reality. Copy editors, designers, artists, and production people must say YES to turn the manuscript into a bound volume. Sales and marketing people must say YES to bring the book to market; publicists must say YES to getting the word out and building some buzz. And readers must say the biggest YES of all if the book is to be successful.

We want to say “Thank you” to all the terrific folks at Berrett-Koehler who said YES to this book:

  • Steve Piersanti, our editor and publisher, whose enthusiasm for our idea gave ...

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