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Yes We Did!: An Inside Look at How Social Media Built the Obama Brand by Rahaf Harfoush

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10. The Blog

THE CENTER OF THE OBAMAVERSE

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THE GLUE THAT HELD OUR RELATIONSHIPS WITH supporters together,” is how New Media Director Joe Rospars describe the Obama blog network. It was the hub that captured all activities in the Obamaverse and shared them with the world. The blog was the campaign’s content repository, a place where stories, videos, news, and pictures were captured and pushed out to Obama’s many social network profiles.

The blog was used as a storytelling platform, and had a different tone and style than Clinton’s and McCain’s blogs. For one thing, it embodied the spirit of “Yes We Can” by showcasing the grassroots efforts of ...

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