Index
Numbers
3-on-3 Challenge for Change in Indiana, 35
A
“above the fold,” headlines, 68–69
Action Center, introduction on MyBO, 77
Action Wire mailing list, 41
actions, rewarding in online communities, 88
activity index
adding calls to, 90
using in MyBO, 79–80
ads
deciding on placement of, 159
search-based, 156
Advertising.com ads, money spent on, 157
advocates, receiving support from, 32, 35–37, 42
Albright-Hanna, Kate, 148–149
Alter, Jonathan, 37
Americans Committed to World Responsibility, 128
analytics team, focus of, 160
Ann Arbor, Michigan, Kennedy campaign in, 128
Anthony, Joe, 141–142
ApologiesAccepted.com, launch of, 181
Arlene from California, 39
Asian Americans for Obama, 85
“ask”
explained, 102
including in text messages, 118 ...
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