O'Reilly logo

Yes We Did!: An Inside Look at How Social Media Built the Obama Brand by Rahaf Harfoush

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Index

Numbers

3-on-3 Challenge for Change in Indiana, 35

A

“above the fold,” headlines, 68–69

Action Center, introduction on MyBO, 77

Action Wire mailing list, 41

actions, rewarding in online communities, 88

activity index

adding calls to, 90

using in MyBO, 79–80

ads

deciding on placement of, 159

search-based, 156

Advertising.com ads, money spent on, 157

advocates, receiving support from, 32, 35–37, 42

Albright-Hanna, Kate, 148–149

Alter, Jonathan, 37

Americans Committed to World Responsibility, 128

analytics team, focus of, 160

Ann Arbor, Michigan, Kennedy campaign in, 128

Anthony, Joe, 141–142

ApologiesAccepted.com, launch of, 181

Arlene from California, 39

Asian Americans for Obama, 85

“ask”

explained, 102

including in text messages, 118 ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required