Yes We Did!: An Inside Look at How Social Media Built the Obama Brand

PERSONAL EXPERIENCEThe Race is On

Life in the trenches

Working on the campaign was an emotional roller-coaster. My entire universe became centered around the race between Barack Obama and John McCain. It was all I lived and breathed. I tracked new polls religiously and became addicted to The Huffington Post, TechPresident and FiveThirtyEight.com. I fluctuated between hopeful optimism and nerve-wracking despair.

THIS SIGN OUTSIDE OF THE CAMPAIGN OFFICE WAS UPDATED DAILY

My days on the campaign were spent helping manage and maintain Barack’s social network, MyBO. I moderated comments and approved groups. The job could be both tedious and incredibly ...