‘That is great, Natalie,’ the man said as he closed down his laptop. ‘Let me get back to you with some ideas on how we can move this forward, it’s certainly what we need right now, I just have to figure out how we can make it work.’ I walked out of the room, a big smile on my face. Wow, what a conversation! We had discussed and explored a range of subjects and I was sure that a decision had just been made to move ahead with our proposal.

Somehow, I had thought that because I had identified a need for organisational innovation – or the building of capabilities, skills and structures to help a company innovate – that there would be a clear market ...

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