You Can Kill An Idea, But You Can't Kill An Opportunity: How to Discover New Sources of Growth for Your Organization

CHAPTER 4

BIG EXPLORATION

Similarly, we Opportunity Explorers need to up our game—we need the latest methods if we are to discover opportunity. Where is our go-to tool kit that will deliver a clear view of opportunity?

“The real voyage of discovery consists not in seeking new landscapes but in having new eyes.”

Marcel Proust, French essayist and cultural critic

After all, we too need to see beyond the usual limits of our observation in order to know what is on the horizon, what is coming that will spell opportunity for us. Trends are the key. They help us look further.

We also need to see where we are and where we want to go, understand where there is and is not opportunity. Dimensionalizing opportunity is the trick to working out the opportunity landscape.

Finally, we need to see the lands we discover in their full color, recording our discoveries for others so we can get on with capturing opportunity. We do this by uncovering rich insights and bringing along others to discover with us.

These are the ways we find opportunity. They are our tools of exploration—our three Opportunity Finders. Opportunity trends, dimensions, and insights define the height, width, breadth, and depth of our opportunities. Through these we:

WE CAN BE DISCIPLINED ABOUT DEFINING OPPORTUNITY.

Three Opportunity ...