11. How to Build a Digital Brand That Lasts
“The Hundred is Substack meets MasterClass meets The Economist meets The New Yorker.”
—Kendall Roy, Season 4, episode 1
Setting aside the family drama for a moment, the entire arc of Succession revolves around a legacy media company struggling in the digital era. From Kendall’s botched acquisition of Vaulter in the pilot, to the will-they-won’t-they consolidation with Pierce, to protracted negotiations with GoJo in seasons 3 and 4, the question of what Waystar’s next act will be is the cheese that keep these rats scurrying. The Roy kids attempt their own digital-first play with The Hundred, a trying-to-be-everything media brand that (luckily) never gets off the ground.
Today, many brands launched ...
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