“You spray the shit in the air! People can’t breathe!” Fedele Bauccio, CEO of Bon Appétit Management Company—and my boss—is fired up. He’s talking to the chief sustainability officer of America’s largest pork producer, who has flown to our Palo Alto offices to ask why Fedele keeps publicly bad-mouthing them, especially since we buy a lot of pork from his company. Well, Fedele is telling him.
Fedele’s main bone to pick with this boss of hogs is the poor air quality in the communities surrounding the company’s farms. An industrial swine operation can generate as much waste as a medium-sized city. Thousands of pigs are kept in barns with slatted floors, so when they do their thing, the waste falls through the openings. The pig poop ...
Get You Can't Market Manure at Lunchtime now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
