3 Big MistakeNot Knowing Your Personal Brand
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
—Tom Peters
How do personal branding and communication go together? Everything you say—verbally and nonverbally—is your brand. If you don’t think you have a brand, you’re wrong. You do. Others expect you to communicate a certain way based on their past experiences with you. How you send e-mails, when you text, how you deal with problems, how you give compliments, and how you take criticism are just a few examples of ...
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