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Young Entrepreneur World by Sabirul Islam

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Fraser Doherty

– Founder of SuperJam –

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Fraser Doherty, 23, set up SuperJam at the age of 14, using his grandmother’s secret jam recipes. After making jam at home in Edinburgh for several years and selling his produce to delicatessens and at farmers’ markets, he developed a method to produce jam entirely from fruit and fruit juice, making it healthier and better-tasting than regular jams. Fraser became the youngest-ever supplier to a major supermarket chain when Waitrose launched the range in March 2007. SuperJam now supplies to over 1,000 supermarkets, including Tesco, Asda Wal-Mart, Morrisons and Waitrose in the UK, and is working ...

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