I would like to acknowledge all those who believed that no meeting of ideas is impossible; in particular, the faculty of Wharton Business School and the people at FT Press. I would also like to acknowledge the continued inspiration of all those members of NeuroBusiness Group who have joined me in applying these basic principles to improve the lives of so many managers and leaders. Thanks to Alice Domar and Dave Ostrow for their generosity of spirit. And to Perry Zeus and Hendré Coetzee for encouraging me to pursue this line of thinking. Thanks also to Shervert Frazier for teaching me that understanding human psychology can be applied to any domain of human life and to Leston Havens for convincing me that the answers lie inside ...

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