ACT IV

Facilitate Change

Change is hard, and facilitating change in others is even harder. Research indicates that we have more influence over other people, but less control, than previously thought. In this final act, the story takes a slight turn, focusing less on knowing your own brain and more on how to apply what you know to changing others, first one-on-one and then in a group.

The brain constantly changes based on external factors, but it can also be changed by shifting people’s attention. Shifting other people’s attention from a threat state to focusing on what you want them to focus on is the central challenge to creating real change.

In act 4, Paul learns why getting another person to do what he wants can be so tough, and discovers ...

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