O'Reilly logo

Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships by Michael Brito

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Section II: Setting the Stage for Social Business Transformation

This section is about building the infrastructure and foundation so that as you focus on your content operations internally, you can prepare for your transformation externally.

The first step in this type of change management initiative is to build a centralized editorial team, often referred to as a Social Business Center of Excellence (CoE). This section gives you a step-by-step plan of attack to help you build your CoE and show you how this team should integrate with other groups within your company.

All media companies have one great asset—several hundred journalists and freelance writers who are creating content day in and day out. Most brands also have a similar asset—employees ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required