December 2014
Intermediate to advanced
272 pages
6h 27m
English
book
Your Customer Rules!: Delivering the Me2B Experiences That Today s Customers Demand
by Bill Price, David Jaffe
Content preview from Your Customer Rules!: Delivering the Me2B Experiences That Today s Customers Demand
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Preface
The past ten years have seen a profound change in business: The balance of power has shifted back to the customer; businesses are no longer in control—now your customer rules! When we wrote our first book, The Best Service Is No Service, in 2007 and '08, sites such as Facebook and Twitter were just emerging. No one understood the profound implications of social media, the Internet, mobile access, and other explosive new trends. No one predicted the profound shift in information and power in customers' hands.
Today it is critical to respond to this new world, or to anticipate it and get ahead of the pack. We decided it was time to write our next book. We no longer believe that B2C or B2B are accurate terms to describe the way companies ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.