Chapter 9. The Birth of an Industry

March 1999. That was a decade after Tim Berners-Lee invented the World Wide Web and some five years before Thefacebook (really, that’s what they called it then) took the college world by storm. It’s also when Michael Krim boarded a London-bound flight from Los Angeles. Amid severe turbulence some seven miles above the Atlantic, his mind turned to the inevitable: death. After a safe landing he set to work. By September he had created, giving the Web its first service to help people prepare their online presence for death. allowed users to store messages to be delivered posthumously via email. It was new and made quite a stir in the media.

For whatever reason, Michael Krim ...

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