Your Google® Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics, and Website Optimizer

Chapter 13. The Technical Side of Google Website Optimizer and Experiment Ideas

Before I turn to combining Google Analytics, Google AdWords, and Google Website Optimizer to achieve online measurement success, I have one more chapter that focuses exclusively on Website Optimizer. This chapter includes technical requirements for Google Website Optimizer, including all the coding and HTML editing that you'll need to know to successfully launch either an A/B or a multivariate experiment.

If you are not the person who will be performing coding changes (and if you felt that Chapter 10 was kind of dry and boring), you may want to skip ahead to the next chapter, where I'll talk about the AdWords section of reports in Google Analytics and using those two programs together. If you like things like JavaScript code and HTML (who doesn't, right?), then you'll want to carefully comb through this short chapter to view how Google Website Optimizer works from a programming standpoint for both an A/B and a multivariate experiment.

Note

You will find quite a few JavaScript code snippet examples in thischapter. Be sure to copy and paste the actual code that you will use onyour own website pages from within your own Google Website Optimizeraccount. Copying them straight from this book will not be successful, as your account and test numbers will not be included in these exampleJavaScript snippets.

The Google Website Optimizer Tracking Code

You'll need to install code on your experiment's pages in order for ...