Chapter 7. Communicating with Your List
No legacy is so rich as honesty.
Once you've gathered some subscribers to your list, you need to communicate with them.
Malcolm Gladwell, in his book The Tipping Point, divides communicators into connectors, mavens, and salesmen.
Connectors know a lot of people, know a lot of people who know a lot of people, and can put people together.
Mavens accumulate knowledge. You probably have at least one friend who is a maven. They're the ones you go to when you are thinking about buying something, or deciding which movie to watch, or where to stay while on vacation.
Mavens know this stuff, and really enjoy using their deep and broad knowledge to help others.
Salesmen are the skilled persuaders. They can achieve rapport and build trust quickly with a prospect. They lead the buyer from confusion to decision.
To be successful at Internet marketing, you need to be a combination of the three. As a connector, you gather people to your list. As a maven, you position yourself as the expert to your list. You want them to look to you for the newest, best information in your niche. The salesman aspect becomes important to you when you want to monetize your list.
Luckily, technology has finally gotten to the point where you can automate a great deal of the process.
WHO WOULD WANT TO READ WHAT I WRITE?
That's a pretty common question. It's usually the first thing I work with my mentoring clients on. The answer is: your subscribers.
Your list will perceive ...
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