ABOUT THE AUTHORS
MARTIN REEVES is a senior partner and managing director in BCG’s New York office and leads the Bruce Henderson Institute, BCG’s vehicle for research and translation of ideas from beyond the world of business into practical frameworks and tools for business strategy.
Martin has devoted a significant part of his career to developing and applying new ideas in business strategy. He was named a BCG Fellow in 2008, and he has published and spoken widely on strategy issues. He splits his time equally between research and client service. His interests include self-tuning organizations, corporate longevity, commoditization, strategy and sustainability, new bases of competitive advantage, the economics of trust, adaptive strategy, and ...
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