Chapter 5Say What You Mean: Not What You Think They Want to Hear
Even if you are a minority of one, the truth is the truth.
—Mahatma Gandhi1
Mission Statement
The truth may sting but it always cleanses.
In a world dominated by “political correctness” (or fear of unemployment), we often feel compelled to sugarcoat or back-pedal our thoughts and ideas. After all, it’s much more important to our comfort zone to avoid rejection or the possibility of “offending” someone than to put ourselves out there. Here’s the thing: If you don’t put yourself out there, you won’t be rejected, but you won’t be accepted either. Successful personal brand impact depends on one’s ability to take appropriate and clear stands that will allow you to distinguish yourself ...
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