Chapter 3. Month 1: Map Out Your Video Marketing Strategy
In the previous chapter, you learned about opinion leaders. In this chapter, you will learn how to identify opinion leaders on YouTube and other online video sites. You will also learn why the old communication model should be reversed to map out your video marketing strategy. This quest will require all of the imagination, passion, and discipline of Don Quixote plus the practicality, realism, and cleverness of Sancho Panza.
Chapter Contents
Tilting at Windmills
Week 1: Identify Opinion Leaders on YouTube
Week 2: Find Opinion Leaders on Other Video Sites
Week 3: Reverse the Old Map of Mass Media
Week 4: Follow the New Map of Social Media
Tilting at Windmills
When mapping out their video marketing ...
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