Chapter 3. Month 1: Map Out Your Video Marketing Strategy

In the previous chapter, you learned about opinion leaders. In this chapter, you will learn how to identify opinion leaders on YouTube and other online video sites. You will also learn why the old communication model should be reversed to map out your video marketing strategy. This quest will require all of the imagination, passion, and discipline of Don Quixote plus the practicality, realism, and cleverness of Sancho Panza.

Chapter Contents

  • Tilting at Windmills

  • Week 1: Identify Opinion Leaders on YouTube

  • Week 2: Find Opinion Leaders on Other Video Sites

  • Week 3: Reverse the Old Map of Mass Media

  • Week 4: Follow the New Map of Social Media

Tilting at Windmills

When mapping out their video marketing ...

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