Chapter 7. Month 5: Engage the YouTube Community

YouTube began as a video sharing site and has quickly grown into the world's leading online video community. In this chapter, I'll teach you how to become a fully vested member of the YouTube community. You'll study the most discussed YouTube Live highlights, find out why you should add YouTube to your site and share videos, and learn the latest lessons of viral marketing.

You'll also discover the comic irony of one sheep saying to another, "Sure, I follow the herd—not out of brainless obedience, mind you, but out of a deep and abiding respect for the concept of community."

Chapter Contents:

  • Paul Revere's Ride

  • Week 1: Become a Member of the YouTube Community

  • Week 2: Study the Most Discussed YouTube Live ...

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