Introduction

Why should you read this YouTube book? And why should you read any step-by-step guide to video marketing? Why not shoot first and ask question later? That's what the pioneers of online video had to do.

YouTube Has Grown Dramatically

There were no YouTube books in the early days. And there wasn't a step-by-step guide to get them started in video marketing. So, innovators would create a YouTube account, upload a video, and hope to get lucky.

Several did. Among the early YouTube pioneers were Anthony Padilla and Ian Hecox, the stars of Smosh. Both members of the comedy duo are from Carmichael, California, and were born in the fall of 1987. Yes, they're that young.

On Nov. 19, 2005, they uploaded three videos to the Smosh Channel (

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