5

Month 3: Customize Your YouTube Channel

The most common way people find a new video is to go to YouTube and conduct a search, or they click one of the related videos. But people are just as likely to discover a new YouTube video embedded in a blog. This means YouTube should be the center, not the circumference, of your video marketing strategy. In this chapter, you will learn how to set up a basic YouTube channel, how to become a YouTube partner, how to create a YouTube brand channel, and how to stream live content on YouTube—although this may not stop some people from making comments like, “When I was a boy, I had to walk five miles through the snow to change the channel.”

  • Chapter Contents:
  • Center vs. Circumference
  • Week 1: Set Up a YouTube ...

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