Chapter 3
Building Your Channel from the Ground Up
IN THIS CHAPTER
Navigating your new channel
Customizing your channel
Making your channel viewer-friendly
A YouTube channel is where the creator can track activity, maintain account settings, and — most importantly for a creator like you — upload videos. The ability to find your way around your channel and understand the different features that YouTube offers is essential to building your audience, and [drumroll, please] obtaining revenue.
Navigating Your Channel
A YouTube channel has two primary purposes. For most users, YouTube is for watching videos. When you log in to your YouTube account, you’re met with a page offering a lot of videos for you to watch. You also see a large ad — no surprise there — as well as suggestions from YouTube for what you should watch. You see sections for some of the channels you subscribe to, and some guesses at stuff you might like. A lot of the logged-in experience is covered in Chapter 2, but now it's time to dig a little deeper and look at what you can do with your channel.
The Your Channel menu item
The value of making your channel stand out can't be overestimated. Though your videos are ultimately ...
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