Introduction
Unless you’ve been living in a cave for the past year or two, you’ve no doubt heard of YouTube, the video-sharing site owned by Google. YouTube lets anyone post videos online that everyone can watch. It’s a fun site and a popular one, constantly ranking in the top ten of all sites on the Web with close to 20 million visitors per month. With more than 100 million videos on the YouTube site (more than 80% being amateur in nature), it would take a viewer more than 400 years to watch them all!
For businesses, YouTube represents a new and exciting way to reach potential customers. But how do you market to YouTube’s 20 million viewers? It’s surprisingly easy—if you know the secrets.
That’s why I wrote this book. I designed YouTube for ...
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