YouTube Marketing For Dummies

Introduction

YouTube is one of the most versatile and exciting marketing platforms available today. This book is your guide to putting YouTube to work for you so that you can grow your business, tell the world about your brand, generate leads to sell more products or services, and reach new audiences who want to hear from you.

Chances are, you’ve already tried traditional marketing approaches, such as print, radio, TV advertising, or digital marketing. Maybe you’ve run some ads on Facebook or even set up a paid search campaign with Google. YouTube is often one of the last digital channels that marketers tackle. Why? Well, making video seems hard, and YouTube is pretty vast, so where do you start?

With this book, of course! This book demystifies the idea that YouTube is more challenging as a marketing platform and provides you with all the answers to your questions.

One thing is certain: YouTube is an indispensable part of the marketing mix. It’s the world’s largest video platform, has 400 hours of content uploaded every minute, and more than 1 billion visitors every month. You’re a marketer, and the people you want to reach are on YouTube.

About This Book

Even though YouTube offers one of the most sophisticated advertising platforms in the world, this book is a simple explanation of the key concepts, principles, and approaches to using YouTube to your advantage. This book isn’t meant to be read from cover to cover (although you can if you want!) but instead used as a reference ...