Chapter 8
Exploring Video Content Formats
IN THIS CHAPTER
Deciding which type of video to make
Exploring educational videos
Delving into entertainment videos
Inspiring others through inspirational videos
With more than 400 hours of new video content uploaded to YouTube every minute, a number that increases every year, it’s crucial to think about what people are really wanting to watch so that your video has a chance of not getting lost in the massive and ever-expanding library of videos. With so many options, if you make a video no one wants to watch, it’ll flounder in the deepest darkest depths of YouTube with zero views, and all your effort will have been wasted. As a marketer, you want to make content that will need stand out against content that doesn’t need to serve a marketing purpose. It’s a big, but surmountable, challenge!
The good news is that there are many existing popular video formats, which are often a good place to start when thinking about the kinds of videos you might like to make and whether they’ll deliver on your marketing needs. Repeatable formats are often ...
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