Chapter 13
Launching Your YouTube Channel
IN THIS CHAPTER
Setting up your YouTube channel
Making your channel your own through customization
Exploring ways to profit from your channel
Big brands have made their home on YouTube. Take a look at the channels of GoPro (www.youtube.com/user/GoProCamera), Lowe’s (www.youtube.com/user/Lowes), or Red Bull (www.youtube.com/user/redbull), and you’ll see YouTube channels with millions of subscribers and even more millions of video views. Having a YouTube channel is a must for any marketer, as it will form the house for all of the content that you’ll create and post on YouTube.
In this chapter, you discover how to set up and customize your own YouTube channel. You also find out how to profit from your channel.
Creating Your YouTube Channel
Your channel is your home on YouTube, a place where all your video content lives and where you can access a host of incredibly powerful features to get the most out of the platform. Spending some time setting up your channel for you, your brand, or your business will set you up for success in all you do on YouTube. After you create your channel, you’ll be able to:
- Customize your channel so that it reflects ...
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