Chapter 15
YouTube for Charities
As we saw in Chapter 7, YouTube isn’t just for businesses. As Richenda Vermuelen demonstrated with her vlogger program at World Vision, you can leverage YouTube to promote your cause. It’s not an exaggeration to believe that YouTube can be transformational for charities. From using vloggers to simply using YouTube directly as a marketing tool, the site has enormous potential for helping spread the word about nonprofit efforts.
In this chapter, we’ll look at the opportunities that charities have to leverage the powerful possibilities residing in YouTube. We’ll also hear from a representative of one of the most prominent media ministries in the United States as we discuss YouTube with the social media director at ...
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