O'Reilly logo

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Youtube Marketing

Video Description

Do you want to grow your own successful YouTube channel? If so then this is the course for you. In this course I show you exactly how I created a channel that has over 1,000,000 views, generates revenue in a number of diversified ways, and helps me grow my own personal brand. I will also give you tips that helped me find success on YouTube, and took me a few years to learn and figure out. You will be able to use my advice to hopefully create the winning strategy for your own YouTube channel that helps you achieve your greater business goals. Go ahead, sign up for the course, and let's start working on making you more successful on YouTube, starting today. YouTube Live We recently added a section on YouTube Live, which is the latest and greatest cool new way to reach a live audience and to promote your business and products to them. Who is the target audience? This course is for marketing professionals This course is for entrepreneurs This course is for people who want to achieve more success on YouTube

Table of Contents

  1. Course Introduction
    1. Youtube Marketing 00:00:52
    2. Course Introduction 00:01:13
    3. The End Screen: Your Secret Weapon 00:03:12
    4. Professional video marketing path 00:05:11
    5. Two exercises to start the course 00:01:13
  2. YouTube Search Engine Optimization
    1. YouTube SEO introduction 00:02:54
    2. Introduction to keyword research 00:04:38
    3. Showing competitor keyword research 00:04:36
    4. Keyword permutations 00:02:47
    5. On page SEO for YouTube 00:04:10
    6. Keyword research for competitive search terms 00:06:32
  3. How to Influence Ranking Factors
    1. YouTube search ranking factors 00:04:19
    2. How to get more likes 00:05:03
    3. How to get more YouTube comments 00:03:08
    4. How to make sure people watch your videos longer 00:04:16
    5. More benefits of having longer video views 00:01:08
    6. How to get your video to be embedded to help it rank 00:02:07
    7. Intent match ranking factor 00:02:52
    8. How to influence the intent match ranking factor 00:04:50
    9. How to get views for a new video 00:04:11
    10. How to amplify views with this triple-play combination 00:04:54
    11. How to increase sales and traffic from your email signature 00:02:12
    12. Closed Captioning for SEO boost 00:02:51
  4. YouTube's Recommendation Algorithm
    1. Example of Recommendation Algorithm 00:04:42
    2. Playlists to boost recommendations 00:03:14
    3. More about playlists 00:02:45
  5. Getting Your Videos Into Google Searches
    1. Getting Your Videos Into Google Searches 00:03:37
  6. How to Build Your Channel
    1. Overall channel strategy and insights 00:05:26
    2. Strategy for new channels 00:08:54
    3. What to do if your videos are not succeeding 00:08:35
  7. Monetization
    1. Strategies to make money from your channel 00:05:33
    2. Selling from the about page 00:01:42
    3. Sell more with YouTube pinned posts 00:01:46
  8. YouTube Live
    1. Downloading the streaming and encoding software for YouTube live 00:03:00
    2. Going live on YouTube live for the first time 00:02:35
    3. Tips for running your live show while you are live 00:04:08
    4. YouTube live tips for long-term success 00:04:07
  9. Small Channel Adjustments that Make a Big Difference
    1. How to set a featured video to get more views 00:02:24
    2. Making a unique channel URL 00:02:02
    3. Showing video to newly subscribed users 00:03:00
  10. Considerations When Creating a YouTube Show
    1. Evergreen topics vs current events 00:02:03
    2. Daily vs. weekly vs. monthly show 00:04:11
    3. Longer vs. shorter episodes 00:02:40
  11. Leveraging YouTube AdWords
    1. Introduction 00:00:38
    2. Creating your account 00:01:00
    3. Setting up your first video ad 00:00:55
    4. In-stream or video discovery ads 00:03:06
    5. Setting budget, CPV and more 00:03:29
    6. Location setting 00:03:28
    7. Your ad group 00:01:05
    8. Decision on in-stream ads 00:02:30
    9. Adding your video to an ad group 00:02:03
    10. How to write the headline and description for your ad 00:04:48
    11. Setting your CPV 00:02:44
    12. Demographic ad targeting 00:01:18
    13. Interest and topic targeting 00:01:38
    14. Keyword targeting 00:02:28
  12. Using Social Media to Boost YouTube Rankings
    1. Introduction 00:00:44
    2. All the benefits of social media automation 00:02:01
    3. HashTag marketing 00:04:19
    4. Social media automation tools 00:05:01
    5. SocialOomph for automation 00:03:37
    6. Pinned tweets 00:00:58
    7. Pinned Facebook posts 00:01:09
    8. Putting together your RT team 00:01:48
  13. Facebook Ads to Boost Views
    1. Introduction 00:01:30
    2. How to navigate to Facebook ads manager 00:00:30
    3. Which ad type is right for you 00:02:29
    4. Setting the right targeting for your ad 00:03:25
    5. After setting the targeting, set the right ad format 00:04:10
    6. Targeting pro tip 00:01:41
    7. Lookalike audience 00:01:49
    8. Facebook page basics to enable your ad 00:02:29
  14. How to Improve Long-Term Quality
    1. Food for thought on what to improve 00:03:27
    2. How to get YouTube to teach you what to improve 00:07:05
  15. Tips About Recording Equipment
    1. Audio recording equipment 00:03:48
    2. Video recording equipment 00:09:47
  16. Bonus Lectures
    1. Pruning your channel 00:03:00
    2. Competitor research exercise 00:02:24
    3. In-Depth keyword research 00:09:29
    4. Top SEO ranking factors 00:11:00
    5. Increase rankings via embedded videos 00:03:04
    6. Additional monetization options 00:05:33