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Book Description

Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube features

  • Includes case studies -- examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mix

  • Includes 4 new chapters that cover the newly added business-related features on You Tube.

  • In one month over 70 million people viewed more than 2.5 billion videos on YouTube.com