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YouTube by Michael Miller

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1. How YouTube Can Help You Market Your Business

YouTube is a site where you can watch just about any type of video imaginable. There are videos of cute kittens, indie rock bands, stand-up comedy routines, stupid human tricks, vintage television commercials, high school musicals, film school projects, home movies, breaking news clips, personal video blogs—you name it. Users have uploaded literally millions of video clips, and anyone can watch them in his or her web browser at no cost.

Most of the videos on YouTube are amateurish, produced by nonprofessionals with simple webcams or consumer camcorders—and that’s okay; it’s personal, but stuff that people like to watch. But there is an increasing number of more professional clips, many designed ...

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