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YouTube by Michael Miller

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3. Creating Informative Videos

Previously, we discussed the three most common types of YouTube videos used to promote brands and products. It boils down to why people watch videos on YouTube—to be informed, to be educated, and to be entertained. If your video falls into one of these three buckets, it stands a good chance of being successful in attracting new customers for your business.

In the next three chapters, we look at each of these types of business videos—starting, in this chapter, with informative videos. An informative video is one that imparts information of some sort to the viewer. As to how exactly you do that... well, that’s what we talk about next.

Why Informative Videos Work

Informative videos are the YouTube equivalents of ...

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