Of the three types of videos that attract potential customers on YouTube, perhaps the most widely employed is the educational video. This is a video that shows viewers how to do something—ideally, while using your company’s products. It’s a truly useful type of video, which is why it’s so popular; done right, you provide real value to your customers, which they remember when it’s time to buy something you sell.
Why do people log onto YouTube? A fair number are bored and want to be entertained, of course. Others want to get more information about something. But a large number of viewers turn to YouTube to learn how to do something—that is, to be educated about the topic at hand.