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YouTube by Michael Miller

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6. Incorporating YouTube Videos in Your Overall Web Marketing Mix

YouTube is just one component of a well-rounded marketing plan. You need to integrate your YouTube videos with the other marketing you do, so that all your marketing activities work toward the same common goal.

That said, how exactly should you treat YouTube videos within your larger marketing mix? Web videos aren’t exactly like print ads or email newsletters, after all; it’s a unique medium that somehow needs to reflect and reinforce the other marketing you do.

Defining YouTube’s Role in Your Marketing Strategy

Some marketing activities are pretty direct such as direct mail, of course, but also email marketing, online and offline advertising, and the like. These methods are ...

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