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YouTube by Michael Miller

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9. Shooting Semi-Pro Videos

As you learned in the previous chapter, the easiest and most affordable way to create a YouTube video is to use a computer webcam. But webcam video is low quality and limiting, not ideal for most business uses. How, then, can you shoot a more professional-looking YouTube video without spending the bucks for truly professional production?

For many businesses, the best bang for the buck comes from using consumer-grade video equipment, but in a professional manner. We’re talking the kinds of video camcorder you can find at your local Best Buy or Circuit City, augmented by sophisticated video-editing software and the appropriate accessories. The resulting videos can look almost identical to professionally made videos, ...

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