9. Shooting Semi-Pro Videos

As you learned in the previous chapter, the easiest and most affordable way to create a YouTube video is to use a computer webcam. But webcam video is low quality and limiting, not ideal for most business uses. How, then, can you shoot a more professional-looking YouTube video without spending the bucks for truly professional production?

For many businesses, the best bang for the buck comes from using consumer-grade video equipment, but in a professional manner. We’re talking the kinds of video camcorder you can find at your local Best Buy or Circuit City, augmented by sophisticated video-editing software and the appropriate accessories. The resulting videos can look almost identical to professionally made videos, ...

Get YouTube now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.