16. Establishing Your YouTube Channel

Your presence on YouTube is more than just your videos. You have a home based on YouTube that you can use to establish and promote your overall brand. This home page is called your channel, and it’s the gateway to all the videos you upload.

Understanding YouTube Channels

Every user on YouTube has his or her own channel, which is just a fancy name for what you might otherwise call a profile page. A YouTube channel is like a broadcast or cable television channel, in that it’s where all your programming (all your uploaded videos) appears.

As soon as you post your first video, YouTube automatically creates your channel. At that point, users can access your channel to see all the videos you’ve uploaded; users ...

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