17. Leveraging the YouTube Community

YouTube is more than just a source of videos; it’s a community. The community aspects of the site help you build viewership and a customer base, and establish your own unique business presence. That’s right, being successful on YouTube isn’t just about creating a great video; you also have to take advantage of the social nature of the YouTube site to build a community of friends and subscribers.

Working the YouTube Community

With all the focus on YouTube as a video viewing site, it’s easy to forget that YouTube is actually a video sharing community. As such, YouTube thrives on social networking—and your channel and videos get more viewers if you fully participate in the YouTube community. You can’t just ...

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