19. Tracking Performance

Posting a video to YouTube is just the start of the marketing process. You need to judge how effective that video is—how many viewers it attracts and how many sales result from those viewers.

Fortunately, YouTube provides a number of metrics you can use to track the performance of each video you post. Read on to learn more.

Why Tracking Is Important

Why should you bother tracking the performance of your YouTube videos? For the same reasons you track the performance of other parts of your marketing mix—to fine-tune your activities to have bigger impact, to measure the effectiveness of your efforts, and to learn from your efforts when planning future activities.

Let’s look at each reason individually.

Fine-Tuning Your ...

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