20. Marketing Your YouTube Videos

The best-made video on YouTube is a dismal failure if no one watches it. How do you attract viewers to your YouTube videos, and thus create more potential customers for your business?

With millions of videos posted on the YouTube site, it’s tough to get your content noticed. Fortunately, there are many different ways you can promote your YouTube videos to attract new viewers. We discuss some of the more effective ones in this chapter.

Start with Great Content...

It goes without saying that all the promotion in the world won’t attract viewers to a video that doesn’t offer some distinct value. Viewers who follow the promotion to a lousy video simply click the Stop button when they begin to get bored, which ...

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