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YouTube by Michael Miller

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21. Optimizing Your Videos for Search

How do people find your videos on YouTube? Most people discover new videos by searching for them—or rather, by searching for a particular topic or type of video. Those videos that display high in the search results get the views.

This means that you need to optimize your videos to rank as high as possible in YouTube’s search results. Video search optimization is similar to the search engine optimization (SEO) you perform on your website; it’s all about figuring out what people are searching for, and inserting those keywords into the appropriate places.

How YouTube Searches for Videos

Online search is all about keywords. A keyword is a word or phrase entered as part of a search query; it’s what people ...

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