22. Advertising Your YouTube Videos

How do you make your videos stand out from the millions of other videos on the YouTube site? Organic promotion for your videos, as we discussed in the previous chapter, is fine, but sometimes you might want or need to engage in more blatant promotion—the kind you have to pay for.

If you’re jonesing to add another line to your advertising budget, good news: YouTube lets you advertise your videos on the YouTube site. These so-called Promoted Videos appear on YouTube search results pages, much like traditional PPC ads appear on the results pages for a Google search.

Understanding YouTube Promoted Videos

What, exactly, is a YouTube Promoted Video? It’s an advertisement, pure and simple, for a specific YouTube ...

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