23. Using Call-to-Action Overlays on Your Videos

Throughout this book, I’ve stressed that there’s no way to directly link from a video to your own website. That’s true—with one very important exception.

That exception is something called a Call-to-Action Overlay, which you can add only to a Promoted Video. That’s right, advertising a video has the added benefit of being able to link that video to your own website, outside of the YouTube universe.

Read on to learn more.

Understanding Call-to-Action Overlays

What exactly is a Call-to-Action Overlay? Put simply, it’s a small band that is superimposed across the bottom of a video, like the one shown in Figure 23.1 from charity:water (www.youtube.com/user/charitywater/). It’s relatively small, ...

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