24. Generating Revenues from Your YouTube Videos

By this point in reading this book, you’re no doubt convinced of the value of adding YouTube videos to your online marketing mix. But how, exactly, can you turn those videos into cash? How can you monetize the YouTube channel?

Probably the most common way to realize the revenue-generating potential of a YouTube video is to use it to drive direct sales of your company’s products or services. The goal is to convert viewers into paying customers as quickly and as directly as possible.

Doing so requires a three-step process. First, you have to create a video with unique value, something that attracts viewers. Second, that video has to effectively (if subtly) promote your product and direct potential ...

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