25. Using YouTube for B2B Marketing

Throughout most of this book, we’ve focused on using YouTube for traditional consumer marketing—business-to-consumer (B2C) marketing, in the lingo. But whenever I do a seminar about using YouTube for business, I inevitably get asked about whether YouTube can be used for business-to-business (B2B) marketing. It’s obviously something that businesses are interested in.

To be honest, I didn’t initially have a good answer for this question. It’s easy to see how YouTube can be used to attract new customers from among the millions of consumers using the site each day. But are businesses also trolling YouTube in search of more information about suppliers they could be using? I wasn’t sure.

Over time, however, I’ve ...

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