10Creating a YouTube Presence

YouTube is more than just a source of videos; it’s a community. The community aspects of the site help you build viewership and a customer base, and establish your own unique business presence. That’s right, being successful on YouTube isn’t just about creating a great video; you also have to take advantage of the social nature of the YouTube site to build a community of friends and subscribers.

Working with Channels

The most common way to participate in the YouTube community is by using YouTube’s channels. On YouTube, channel is just a fancy name for a user’s profile. As soon as you post your first video, you create your own YouTube channel. At that point, other users can access your channel to see all the videos ...

Get YouTube now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.