10Creating a YouTube Presence
YouTube is more than just a source of videos; it’s a community. The community aspects of the site help you build viewership and a customer base, and establish your own unique business presence. That’s right, being successful on YouTube isn’t just about creating a great video; you also have to take advantage of the social nature of the YouTube site to build a community of friends and subscribers.
Working with Channels
The most common way to participate in the YouTube community is by using YouTube’s channels. On YouTube, channel is just a fancy name for a user’s profile. As soon as you post your first video, you create your own YouTube channel. At that point, other users can access your channel to see all the videos ...